Did you realise that lots of research has gone into the trust factor and readability of type fonts on the reader. The Nielsen Norman Group have been studying the eye movements of average web users. Their research uncovered some interesting facts. There was one result which found that 22% of the visitors eye fixations were on graphics and 78% were on text so text and typography are extremely important. Other reports and research has found that recall from text was far higher than pictures or video and that peoples perceptions are greatly affected by font choice. So it shows that typography is at least as important as images and videos and that care needs to be taken on the choice of font for logos and web typography – here are the fonts that made people read the most and fell comfortableBest Web Font Choices
and most trusting.